Schaffhausen, Switzerland, 07/07/2026 – Ewopharma AG and Protina Pharmazeutische GmbH announce their new distribution partnership for Bulgaria. Ewopharma takes over market access and the targeted promotion of Protina’s brands Diasporal® and Basica® – two consumer health brands already established in Bulgaria. Building on its local distribution strength, its pharmacy and specialist physician network, and its longstanding market expertise, Ewopharma will further expand the presence of both brands in the Bulgarian market.
Protina has stood for the highest quality in organic mineral compound products for over 100 years – with scientifically founded, Made in Germany formulations. Diasporal® is one of the best-known magnesium brands worldwide; Basica® has established itself internationally as a leading acid-base supplement. Ewopharma brings its proven distribution expertise, established network, and deep understanding of the Bulgarian market – with the goal of making Diasporal® and Basica® accessible to even more consumers.
Anita Mattle, Director Consumer Health, Ewopharma AG, comments: “With Protina, we gain a partner who shares our values: quality, tradition, and responsibility towards consumers. Diasporal® and Basica® are strong brands that already enjoy trust in Bulgaria. We know this market – and we know how to bring these products to people even more effectively.”
René Flaschker, CEO, Protina Pharmazeutische GmbH, adds: “Bulgaria is an important growth market for Protina. In Ewopharma, we have found a partner with a strong local network and a deep understanding of our commitment to high-quality products that are grounded in science and trusted by consumers for generations. Together, we will take Diasporal® and Basica® to a new level in Bulgaria.”
The partnership underscores the strong signal of the growth potential of the Bulgarian consumer health market and reflects the shared ambition of both companies: to give consumers in Bulgaria access to high quality, trusted mineral supplement products – and to develop this market together.